Built to Finish | Books, Business, and Balance - Nick Hutchison - Built to Finish

Books, Business, and Balance - Nick Hutchison - Built to Finish - Episode # 015

March 12, 2025 / 39:18/E15

How can entrepreneurs and authors balance the demands of business growth and personal development while maintaining focus and productivity?

Nick Hutchison, founder and CEO of the rapidly growing seven-figure marketing agency BookThinkers, joins host Steven Pivnick. Nick, also the host of the top-rated podcast BookThinkers: Life-Changing Books, shares his insights into combining entrepreneurship with personal growth. He discusses his experiences with SMART goals, overcoming business failures (including a failed app development), and his journey as a new triathlete and father. Nick also reveals the current services BookThinkers offers, such as short-form video production, podcast booking, and social media book reviews, as well as potential future ventures, including speaking engagements. Tune in for valuable advice on time management, business growth, and writing from a best-selling author and seasoned entrepreneur.

Takeaways:

Set SMART Goals: For every new project or book, set SMART goals (Specific, Measurable, Attainable, Relevant, Time-bound) to maintain focus and ensure actionable outcomes.
Learn from Key Influencers: Identify books, podcasts, and resources from influential figures in your field. Implement lessons from these to create impactful changes in your personal and professional life.
Follow Up and Learn from Past Engagements: Leverage past media features or collaborations as credibility boosters and build upon them for future opportunities.
Continuously Audit Your Time: Regularly assess how you're spending your time. Classify activities as energy-draining or energy-boosting, then adjust to focus on high-leverage tasks that bring both joy and productivity.
Document Frequently Asked Questions: If you often receive similar questions from your audience or clients, document your answers and consider compiling them into a resource like a book or guide.
Validate Market Need Before Launching Products: Conduct market research before heavily investing in a new product or service. Engage potential users to gather insights and tailor your offering to meet their needs.
Survey Your Community: Regularly survey your community or target audience to understand their challenges and needs. Use their feedback to inform content creation, product development, and service offerings.

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